Cool-toned colors are a huge trend at the moment. We see them everywhere, from fashion to makeup. Cool pinks and icy blues are everywhere, from winter outfits to creative eyeshadow looks. However, cool tones are also getting more and more popular when it comes to hair colors! If you ever wanted to look like an ice queen, then 2023 has some great news for you. Because the hottest hair color for this winter season is called alpine blonde.