If you look into beauty trends, you’ll find that social media has become the place where the most interesting and popular styles are born. From the sun-kissed blush trend to the mesmerizing ‘Jello skin’ phenomenon, it seems that every important trend of 2023 has its roots in the world of social media. Now, get ready to bask in the glow of the Golden-Hour makeup trend, which is the latest must-have look on TikTok this summer. Get ready to shine like you never have before, because this trend captures the magic of that time of day when the sun’s warm, golden rays give everything they touch a dreamlike glow.

If you know anything about photography, the phrase “golden hour” makes you think of the beautiful afternoon light when the sun is at its brightest and bathes everything in a warm yellow color. Selfie fans know what it’s like to try to get the perfect summer picture, chasing the sun’s rays to get that desired glow. The “Golden Hour” makeup trend was inspired by this beautiful natural event. It combines the appeal of sun-kissed glow with the ever-popular “clean girl” dewy makeup look. But what makes it stand out is the shimmery eyeshadows that add a whole new level of brightness.

Get ready to dive into the fascinating world of golden hour beauty as we show you how this trend works. Find out about the goods and techniques that will take you back to that perfect time of day, when every angle is picture-perfect, and enjoy the glow that comes from always being in the sun’s warm embrace. The “golden hour” beauty trend is here, and it wants you to give off a glow that’s as appealing as a summer sunset.

Golden-hour makeup looks not always have to be glossy. Sometimes you can also go for a matte look. Adding mascara to your soft smoky eyes is also a great way to shine.