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The Best Beauty Products Of 2022 According To TikTok

2022 was, without a doubt, the year of natural-looking makeup, gorgeous voluminous blowout curls, and radiant skin. So many products were released, but it seems like we always saw the same ones hyped up by social media users and influencers. If you are still looking for some recommendations, here are the best beauty products of 2022 according to TikTok. 


We saw a slight decrease in the popularity of skincare in 2022. That’s probably because we were finally all out of quarantine, and a lot of us were enjoying other beauty products more, such as makeup or haircare. While there were still plenty of skincare videos trending on TikTok, it was nowhere near the popularity we witnessed in 2020 and 2021. The products that I constantly saw on my fyp were: La Roche Posay Cicaplast Balm B5, The Ordinary Argireline Solution 10%, and the Laneige Lip Sleeping Mask.


If there was one makeup brand that completely blew up in 2022 then it’s Rare Beauty. Selena Gomez’s beauty brand seems to be everyone’s new favorite, and her Soft Pinch Liquid Blush is constantly sold out wherever I look. Speaking of blush, this was the one beauty product that no one could get enough of in the previous year. Another popular one is the Dior Backstage Blush in the shade Rosy Glow. Other popular makeup products include Kosas Cosmetics Revealer Concealer, L’Oreal Paris Tinted Serum Foundation, Benetint Cheek & Lip Stain by Benefit (what a throwback), and the Dior Addict Lip Glow Oil. 

LOS ANGELES – JUN 11: Selena Gomez arrives for ‘Only Murders in the Building’ FYC event on June 11, 2022 in Hollywood, CA


Two hair products went completely viral in 2022. The first one is K18. While K18 launched in late 2020, it didn’t get the hype it deserved until the beginning of 2022. Kim Kardashian is probably a bit to blame because she revealed that this is the one product that kept her hair in good condition even after she dyed it platinum blonde for the Met Gala. K18 is a bond-building hair product that is supposed to work on the whole keratin chain of our hair. While it is on the more expensive side, a lot of people, including plenty of A-list celebrities and beauty influencers, swear by it. 

The second product is actually a hair styling tool. And no, it’s not the Dyson Airwrap. Instead, it’s the dupe for the Dyson called Shark FlexStyle 5-in-1 Hair Styler & Dryer. It’s pretty similar to the Dyson tool, but there are some key differences. The first one — it’s a lot less expensive. While the Dyson retails for about $600 and rarely goes on sale, you can buy the FlexStyle for $280. The great thing about the Shark tool is that it has different temperature options available and that it can get hotter than the Dyson. This will make your curls last longer, and it will also take less time to dry your hair.



Three fragrances were trending on TikTok that were released in 2022: Paradoxe by Prada, Alien Goddess Intense by Mugler, and Musc Noir Rose by Narciso Rodriguez. All three of them are designer fragrances that you can find at a reasonable price. I smelled all three of them, and my personal favorite is Alien Goddess Intense. It’s a warm, coconut and vanilla fragrance with accords of jasmine added to the mix. It’s similar to the original Alien, however, due to the added coconut it’s a lot less sharp and easier to wear. One TikTok user said that the compliments she received wearing this fragrance were “insane”.

With a background in the entertainment industry, Katarina has gained experience in many aspects of media and showbusiness. As a former model and beauty expert, she has worked with dozens of Hollywood celebrities both in front of and behind the camera. She is often a judge of model searches and beauty pageants around the world. As a model and actress, Katarina has appeared on the cover of over 60 magazines worldwide and has been profiled on hundreds of major media outlets including CNN, FOX, and NBC. As an entrepreneur, she’s been profiled on FORBES, SHE MEDIA and BUSINESS ROCKSTARS, to name a few. She has appeared in 17 national and international TV commercials such as Pepsi, Nike, Dodge Ram, and Coors Light, as well as in music videos for international stars such as Dorothy, Tito Jackson and Andy Madadian, amongst others. Most recently, she played in the movie Unbelievable!!!!! which had a world premiere during the recent pandemic and the 7x award winning movie Crypto Heads, directed by Dan Gillin.